The Yin and Yang of Yoga Marketing

Posted by Amanda Gagnon on August 19, 2010 in autoresponders, content ideas, Email Marketing | ∞

In ancient times, yoga was practiced by ascetics seeking higher consciousness.

Today, everyday folk perform asanas in your studio – if they can find the time. Amid the thousand responsibilities of work and home, yoga can be overlooked.

But sometime…

Tags: Ascetics, aweber, Cancellations, Clothing Suggestions, Consistent Basis, Email Campaigns, Email Marketing Campaigns, Everyday Folk, Health Benefits, Higher Consciousness, mailing list, newsletter, Path To Enlightenment, Pose, Qigong, Retreats, Sameness, Static Elements, Staying On The Path, Yin And Yang, Yoga For Kids, Yoga Garden, Yoga Kids

Do Your Words Scare People Away?

Posted by Amanda Gagnon on August 17, 2010 in autoresponders, Email Marketing | ∞

“Words mean nothing. Action is the only thing. Doing. That’s the only thing.”- Ernest Gaines

You write words in your marketing emails. Many or few, you use them to communicate your ideas.

But you don’t write words to communicate alone. You write them…

Tags: aweber, Cabot, Conversions, Decision Point, Ernest Gaines, Free Subscription, Guess, Heritage, mailing list, Marketing, newsletter, People, Phrase, Readers Responses, Relationship, Span, Split Test, Stock, Subscription Button, Words Mean Nothing

Email and Facebook: In a Relationship

Posted by Rebecca Swayze on August 12, 2010 in autoresponders, Email Marketing, social media | ∞

“Email – I can’t imagine my life without it – is probably going away,” Sheryl Sandberg Facebook’s COO boldly claimed at the Nielsen’s Consumer 360 conference earlier this summer.

Obviously, We beg to differ!

On the contrary, it seems obvious to us th…

Tags: Allegation, aweber, Controversial Claim, Demise, Email Marketing, facebook, Followers, Generation Y, mailing list, Marketers, Marketing Network, Media Users, newsletter, Nielsen Company, Pace University, Participatory, People Email, Rebuttal, Sandberg, Social Networks, Subscriber Base, twitter, Wall Street Journal

Why Email Marketers Heart AWeber (& You Will Too)

Posted by Zachary Reese on August 11, 2010 in autoresponders, Email Marketing | ∞

Recently we asked users to submit videos of how they use AWeber to run their
email marketing campaigns.

The response was extraordinary. There were videos for just about every industry imaginable, from non-profits to e-courses and everything in betwe…

Tags: Adair, Adventurer, Amp, aweber, Charity, Elbee, Email Campaigns, Email Marketing Campaigns, Jarom, Jonathan, Jonathan Thompson, mailing list, Marketer, Marketers, newsletter, Ollie, Personalities, Richard Lang, Rockwood, Services Llc, Synagogue, Wills, Yoga Instructor

Email Preferences Make Readers Happy

Posted by Rebecca Swayze on August 10, 2010 in autoresponders, Email Marketing, list building, segmentation, web forms | ∞

Email marketing blogs are constantly buzzing with talk of value; they go on and on about all of the different ways you can add it to your campaign.

But how can they possibly know exactly what readers find valuable? As Mark Brownlow attests, “value is …

Tags: aweber, Chocolate, Choices, Coffee Drinks, Consumers, Different Ways, E Mail, Email Marketing, Email Preferences, Guessing Game, Hershey, Information Subscribers, Mail Preferences, mailing list, Mark Brownlow, newsletter, Nikeid, Prospective Readers, Sneakers, Starbucks, Subscription Page, Survey Found That, Volkswagen

How To Reengage Inactive Subscribers

Posted by Rebecca Swayze on August 5, 2010 in autoresponders, Email Marketing, segmentation | ∞

Your subscribers are busy people. It’s completely normal for a percentage of your messages to go unopened each time you broadcast – that is just the nature of email marketing.

But for all of the busy people on your list, there are also email addresses…

Tags: aweber, Broadcast, Daily Basis, Deliverability, Email Addresses, Financial Situation, Inactivity, Inbox, Interaction, Interactive Services, Isps, Lifestyle, mailing list, Metrics, newsletter, Open Mail, Period Of Time, Pollard, Reputation, Subject Lines, Subscriber, Subscribers, Target Audience

Segmenting: The #1 Sales Technique

Posted by Rebecca Swayze on July 27, 2010 in autoresponders, Email Marketing, segmentation | ∞

Salespeople often get a bad rap. It doesn’t matter what they’re selling – one bad experience with a scummy, slimy swindler and you’re left with a bad taste in your mouth for quite a while.

But for every scalawag salesguy, there are dozens of serviceab…

Tags: aweber, Bad Experience, Bad Rap, Bad Taste, Compilation, Dozens, Email Campaign, Email Marketing Campaign, Existing Customers, mailing list, newsletter, Options, Pair Of Shoes, Prospective Customers, Puppy, Sales Reps, Salespeople, Segment, Segmentation, Subscribers, Swindler, Television, Web Analytics

Market Like a Mind Reader

Posted by Amanda Gagnon on July 22, 2010 in autoresponders, Email Marketing, segmentation | ∞

You don’t need to visit a psychic to find out which subscribers will be pleased to receive your next email.

You can find out yourself by segmenting your list. Sorting subscribers into segments based on various criteria means you can send them the emai…

Tags: aweber, Broadcasts, Car Dealership, Coupons, Email, Glimpse, Healthy Recipes, Kids Shoes, mailing list, Mind Reader, Mind Reading, newsletter, Personal Interests, Premonition, Reading Skills, Search Options, Segment, Segments, Six Ways, Subscriber Search, Subscribers, Survey Results, Web Forms

Testimonials: The Ultimate Social Proof

Posted by Rebecca Swayze on July 15, 2010 in autoresponders, Email Marketing, web forms | ∞

Your email marketing relies on that one decisive moment when someone cruising around the internet ends up on your landing page and signs up for email updates from your company.

Once visitors click around and develop interest in your product, it’s natu…

Tags: Authentic Web, aweber, Decisive Moment, Email Campaign, Email List, Email Marketing, Email Updates, Fitness Group, Generalization, Hesitation, Influence The Psychology Of Persuasion, Interested Individuals, Interested Visitors, mailing list, newsletter, Psychology Of Persuasion, Quells, Robert Cialdini, Satisfied Customers, Social Proof, Tangible Results, Testimonial, Website Visitors

How Permission Could Save This Viral Marketing Tactic

Posted by Amanda Gagnon on July 8, 2010 in autoresponders, Email Marketing, list building, web forms | ∞

My favorite author just announced me as his co-author! Okay, he didn’t really mean it and he’ll say the same about you, but what a brilliant way to earn a subscription to your emails – assuming, of course, you keep permission in mind.

Donald Miller’s…

Tags: aweber, Co Author, Confirmation Message, Creative Sign, Creative Twist, Critical Element, Donald Miller, Email Campaign, Email Marketing, Fame And Glory, Fantasy Role, Flood, Informed Choice, Keystrokes, Ladies And Gentlemen, Lookout, mailing list, Marketing Tactic, newsletter, Participants, Step 1, Step 3, Viral Marketing