2010 « Kim A Gillett

The Yin and Yang of Yoga Marketing

In ancient times, yoga was practiced by ascetics seeking higher consciousness. Today, everyday folk perform asanas in your studio – if they can find the time. Amid the thousand responsibilities of work and home, yoga can be overlooked. But sometime… [...]

Do Your Words Scare People Away?

“Words mean nothing. Action is the only thing. Doing. That’s the only thing.”- Ernest Gaines You write words in your marketing emails. Many or few, you use them to communicate your ideas. But you don’t write words to communicate alone. You write them… [...]

Email and Facebook: In a Relationship

“Email – I can’t imagine my life without it – is probably going away,” Sheryl Sandberg Facebook’s COO boldly claimed at the Nielsen’s Consumer 360 conference earlier this summer. Obviously, We beg to differ! On the contrary, it seems obvious to us th… [...]

Why Email Marketers Heart AWeber (& You Will Too)

Recently we asked users to submit videos of how they use AWeber to run their email marketing campaigns. The response was extraordinary. There were videos for just about every industry imaginable, from non-profits to e-courses and everything in betwe… [...]

Email Preferences Make Readers Happy

Email marketing blogs are constantly buzzing with talk of value; they go on and on about all of the different ways you can add it to your campaign. But how can they possibly know exactly what readers find valuable? As Mark Brownlow attests, “value is … [...]

How To Reengage Inactive Subscribers

Your subscribers are busy people. It’s completely normal for a percentage of your messages to go unopened each time you broadcast – that is just the nature of email marketing. But for all of the busy people on your list, there are also email addresses… [...]

New QuickStats for Email Newsletters

If you’re like most people reading this blog, you love data. Not this Data, but the kind that paints a picture of what is and isn’t working in your email marketing. The trouble with data, of course, is that sometimes it’s hard to know which data is im… [...]

A Sneak Peak at Broadcast QuickStats

For the longest time in the history of forever, email analytics has been an all or nothing affair. You’re either tracking your email marketing campaigns or you’re not. The problem: there is a ton of data that gets tracked and sifting through it all ca… [...]

Segmenting: The #1 Sales Technique

Salespeople often get a bad rap. It doesn’t matter what they’re selling – one bad experience with a scummy, slimy swindler and you’re left with a bad taste in your mouth for quite a while. But for every scalawag salesguy, there are dozens of serviceab… [...]

Market Like a Mind Reader

You don’t need to visit a psychic to find out which subscribers will be pleased to receive your next email. You can find out yourself by segmenting your list. Sorting subscribers into segments based on various criteria means you can send them the emai… [...]